Kia Takes on Time Travelling with New Super Bowl Commercial for 2011 Optima

This year's Super Bowl is just around the corner and automakers are getting ready to spend millions of dollars to draw the attention of buyers. For a second year in a row, Kia will be present at the event with a full marketing campaign incorporating TV, digital, print and social media as well as in-dealership components, all focusing on the 2011 Optima midsize sedan.

The highlight of the campaign is a new 60-second spot that will air in the first quarter of Super Bowl XLV titled “One Epic Ride”. According to the company, the ad shows people across space and time "from a police officer and an international villain to aliens and an ancient chief" trying to get their hands on the all-new Optima, which "becomes an object of desire even for Poseidon", the Greek god of the sea.

“2010 was a historic year for Kia, including our best-ever U.S. sales and our first Super Bowl commercial, and it was an easy decision to return to the game this year to build on the brand’s momentum with the arrival of the all-new 2011 Optima,” said Michael Sprague, vice president, marketing & communications, KMA. “The first phase of the Optima launch promised that this vehicle is ‘not your average midsize sedan,’ and we knew we had to deliver something big for this year’s Super Bowl to give this eye-catching vehicle the attention it deserves, while at the same time generating fun and genuine interactions with consumers before, during and after the Super Bowl.”

The South Korean automaker said it will extend the campaign by giving away up to five new Optimas through its “One Epic Contest,” a game in which consumers will have to solve a series of puzzles using clues found in pre-Super Bowl and game day advertisements and social media postings.

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2012 Kia Picanto: HD Photo Gallery and Official Brochure of South Korean Model

As pointed out by a Carscoop reader in a previous post, Kia has released images of the domestic market version of its Picanto city car, which will be sold as the Morning in South Korea. From the looks of it, there won't be any notable differences between the local and European market specification Picanto, which will receive its world premiere at the Geneva Salon in the beginning of March. You can read our previous post for more details including the powertrain options here. For the high resolution image gallery and the official brochure of the KDM Morning, follow the jump below.

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Kia Details Engine Range and Releases First Interior Photo of New Picanto

Kia today revealed that its new Picanto city car, which will have its world premiere at the upcoming Geneva Salon in March, will be available with a total of four-new engines. The South Korean automaker also released the first official picture of the car's interior and added that the Picanto will go on sale across Europe this Spring.

Buyers of the new Picanto will have a choice of up to four powertrains, with the exact choice depending on individual markets. The range includes three versions of the 1.0-litre, three-cylinder Kappa engine (petrol, flex fuel and bi-fuel) and a single 1.2-litre four-cylinder petrol Kappa unit. The engines will be hooked up to a choice of five-speed manual or four-speed automatic transmissions, depending on model.

Power outputs will range from 69HP to 85HP, with maximum torque between 94 and 121 Nm, with Kia revealing that the bi-fuel 1.0-litre engine will generate 82HP and 94 Nm of torque.

For the standard lineup, fuel economy will range from 4.2 to 5.9 liters per 100 km (39.9 mpg to 56 mpg US), and CO2 ratings from 95 and 105 g/km. Certain European models will also be available with Kia's ISG technologies that include a start-stop system, cutting emissions to between 90 and 100 g/km and further improving fuel economy.

Pricing and equipment details for the UK and European markets will be announced closer to the launch date, but Kia said that features like LED daytime running lights, button-start with smart key, and six or seven airbags, depending on model, will be available.

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Carscoop Reader Spots New Kia Cadenza Filling up in California

It's been a little over a year since Kia lifted the wraps off its stylish replacement for the Amanti, called the K7 in South Korea and Cadenza in other countries, but we're still waiting for the firm's flagship sedan to show up in the USA. However if these (fuzzy) photos are anything to go by, Kia may be getting ready to launch the Cadenza onto the U.S. market.

The silver-colored mid-size sedan was scooped by Carscoop reader Nick K., who you might remember from the first ever Prius MPV spy shots we posted last September, while filling up at a gas station in California.

"The other day I was sitting at a restaurant in Corona Del Mar, California and spotted a Kia Cadenza (K7). Here are the VERY zoomed in pictures I took with my phone," Nick told Carscoop.

The Cadenza, which sits above the Optima in Kia's range, is available in its home country with a choice of three gasoline engines ranging in output from 165HP for the four-cylinder model to 295HP for the 3.5 liter V6. All variants feature front-wheel drive and a new six-speed automatic transmission.

Kudos to Nick K. for the Kia spotting!

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